Dear Valued Customer,

Hidden Gem Albion Limited is delighted to announce that our brand name Alpha Albion will be changing as of September 1st, 2022, to Barekmor Pet Foods. This name change will allow us to present ourselves as truly the most innovative and trusted pet food brand in the UK and worldwide. Our commitment to our customers and partners remains our highest priority.

Barekmor will be adopting new logos that better express our family of pet products and services. This rebranding will not affect or delay any current or future orders of Alpha Albion/ Barekmor products. However, we intend to offer notice that all product packaging, and related documents will be rebranded on or before September 2, 2022.

Please note that our rebranding and name change will not impact our company profile, shipping and billing addresses, VAT, and additional invoicing information, which all remain the same:


 Company REG Number: 11387870
VAT: GB 382 9765 43
Billing Address: Initial Business Centre, Wilson Business Park, Greater Manchester, M40 8WN, United Kingdom


For your future reference, we would like to share with you the new logos that will replace our old logos on all corporate documents, envelopes, invoices, shipping documents, product shipping boxes etc.

 Name Change Alpha Albion Pet Foods to Barekmor Pet Foods

We thank you for your continued support and patronage, and we look forward to sharing our fresh look with you on or before September 2, 2022!


Ms Chikku Benny


Hidden Gem Albion Limited