privacy and cookie policy

This website of ALPHA ALBION™- ‘A complete food for the best of the best’™;with Uniform Resource Locator’s (url) (www.alphaalbion.com, www.alphaalbionpetfoods.com),is brought to you by Hidden Gem Albion Limited™ (Controller). We take the security and privacy of our website and its users very seriously. Hidden Gem Albion Limited™ is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, and then you can be assured that it will only be used in accordance with this privacy statement.

Throughout this site, the terms "we", "us", "our", "Alpha Albion”, “Alpha Albion Pet Foods" and "Hidden Gem Albion" refer to Hidden Gem Albion Limited. "You", "Your", "Yours" refers to any person accessing and/or using this website. We hope you find our website informative and enjoyable.We highly recommend you to read and understand this privacy policy (‘the policy’) carefully as it contains important information about how we will use your personal data.

Our contact details

  • Alpha Albion Pet Foods™
  • Initial Business Centre
  • Wilson Business Park
  • Manchester
  • UK- M40 8WN
  • [email protected]

Personal data we may collect about you:

We may collect the following information:

  • Name
  • Contact information including email address
  • Demographic information such as postcode, preferences and interests
  • Other information relevant to customer surveys and/or offers
  • Age
  • Gender
  • Browser type
  • Device type
  • User flow
  • Interests
  • IP address

We may collect the above information using the following tools:

  • Web analytics service - Google Analytics
  • Social media such as Facebook, Instagram and Twitter
  • Search engines
  • Our ecommerce platform
  • Cookies – to view our Cookie policy (click here)
  • Our mailing list sign up forms

Whenever you complete an online form by which you consent to us holding that personal data for the purpose specified on that form. For example, we will obtain your personal data when you use our contact form, fill out our recruitment form, sign up to newsletter, sign up for membership or make an online purchase.

We may monitor your use of this website through the use of cookies and similar tracking devices. For example, we may monitor how many times you visit, which pages you go to, traffic data, location data and the originating domain name of your internet service provider. This information helps us to build a profile of our users. Some of this data will be aggregated or statistical, which means that we will not be able to identify you individually. Please see further the section on ‘use of cookies’ below.

What we do with the information we gather?

We will use your personal data for the purposes described in the data protection notice that was given to you at the time your data were obtained. These purposes include but may not be limited to:

  • To help us identify you and any accounts you hold with us
  • Administration
  • Research statistical analysis and behavioural analysis
  • Customer profiling and analysing your purchasing preferences
  • Marketing—see ‘marketing and opting out’ below
  • Fraud prevention and detection
  • Billing and order fulfilment
  • Pre-delivery notification and order tracking
  • Competitions and newsletters
  • Credit scoring and credit checking—see ‘credit checking’ below
  • Customising this website and its content to your particular preferences to notify you of any changes to this website or to our services which may affect you
  • Security vetting
  • Improving our services

We will use the personal data that we hold for the purposes of:

Internal Record Keeping:

  • We may use the information to improve our products and services
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided if you consent to marketing emails.
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail.
  • We may use the information to customise the website according to your interests
  • Advertising through social media such as Facebook, Instagram and Twitter
  • Advertising through Search Engines such as Google and Bing
  • Performing any order fulfilment or other obligations that we may have to you,
  • Complying with our legal obligations,
  • Protecting our legitimate interests or those of others but only if it is necessary to do so and those interest are not overridden by your own interests or rights. You have the right to challenge those interests and to request that we stop processing your personal data on this basis. For further information see ‘your rights’
  • We may process your personal data for any purpose to which you have expressly consented. You can withdraw that consent at any time. For further information, see ‘your rights’ below.
  • You should be aware that if you do not provide or withdraw consent to our processing certain personal data it may not be possible for us to continue to contact you in the future.

Special Categories of Personal Data:

Special categories of personal data are types of personal data consisting of information as to

  • Your racial or ethnic origin
  • Your political opinions;
  • Your religious or philosophical beliefs;
  • Your trade union membership;
  • Your genetic or biometric data;
  • Your health;
  • Your sex life and sexual orientation; and
  • Any criminal convictions and offences.

We will only hold and process special categories of your personal data in certain situations in accordance with the law. For example, we can do so if we have your explicit consent. If we asked for your consent to process a special category of personal data, then we would explain the reasons for our request. You do not need to consent, and can withdraw consent later if you choose by contacting Hidden Gem Albion Limited™.

Links to other websites: Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Where your personal data will be processed: We may send your personal data to a third party. You may rest assured that we will always ensure any transfer is subject to appropriate security measures to safeguard your personal data.

Our disclosure of your information: We do not sell or rent any personally identifiable information about you to any third party.

Marketing: We may contact you by email or phone about our products, services and promotions but only if you have asked us to do so. If you have changed your mind and would prefer us not to contact you, then you can opt out at any time. For further information, see ‘your rights’ below.

Disclosure of your personal data:

We may disclose your personal data to:

  • Our agents and service providers e.g. providers of web hosting or maintenance services
  • Credit reference agents—see ‘credit checking’ below
  • Law enforcement agencies in connection with any investigation to help prevent unlawful activity
  • Our business partners in accordance with the ‘marketing’ section above

Where your enquiry goes: When you submit an enquiry to [email protected], [email protected], or using our embedded ‘Contact Us’ form on our websites your enquiry is sent to our Customer Services email inbox where they will respond to your query accordingly.Your enquiry may be visible to all members of the Customer Services team. Depending on the nature of your enquiry affects what happens to any data you may have supplied.

If it is regarding a delivery we may need to share your details with our courier provider to receive updates regarding your package.

If you have sent in a testimonial or review, we will ask your permission if we can use this information for marketing purposes.

We process your information solely for the purposes of providing you with a service related to the contract of sale. Keeping your data secure: We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. We may perform supplier assessment forms for all the digital and marketing tools which we use to ensure that they are safe. We will use technical and organisational measures to safeguard your personal data, for example:

  • Access to your account is controlled by password and username which are unique to you
  • We store your personal data on secure servers
  • Payment details are encrypted using ‘SSL’technology

Whilst we will use all reasonable efforts to safeguard your personal data, you acknowledge that the use of the internet is not entirely secure and for this reason, we cannot guarantee the security or integrity of any personal data which are transferred from you or to you via the internet.

Monitoring: We may monitor and record communications with you (such as telephone conversations and emails) for the purpose of quality assurance, training, fraud prevention and compliance.

Automated decision making: We use automated decision-making processes to manage our newsletter database.

Information about other individuals: If you give us information on behalf of someone else, you confirm that the other person has appointed you to act on his or her behalf and has agreed that you can:

  • Give consent on his or her behalf to the processing of his or her personal data;
  • Receive on his or her behalf any data protection notices;

Retention of your personal data: Your information is kept on our system for as long as we find it useful for internal business purposes. Please see previous 'What do we do with the information we gather?' section.

Your rights in respect of personal data: You have the right to information about what personal data we process, how and on what basis as set out in this policy.

  • You have the right to access your own personal data by way of a subject access request. We will respond as soon as reasonably practicable and in any event within one month unless the request is complex or numerous in which case the period in which we must respond can be extended by up to a further two months. There is no fee for making a subject access request, but if your request is manifestly unfounded or excessive we may charge a reasonable administrative fee or refuse to respond to your request.
  • You can correct any inaccuracies in your personal data. To do so you should contact Hidden Gem Albion™ Limited.
  • You have the right to request that we erase your personal data if we are not legally entitled to process it without your consent or if it is no longer necessary to process it for the purpose for which it was collected. To do so you should contact Hidden Gem Albion™ Limited.
  • While you are requesting that your personal data is corrected or erased or are contesting the lawfulness of our processing, you can apply for its use to be restricted while that application is made. To do so you should contact Hidden Gem Albion™ Limited.
  • You have the right to object to data processing where we are relying on a legitimate interest to do so and you think that your rights and interests outweigh our own and you wish us to stop such data processing.
  • You have the right to object if we process your personal data for the purposes of direct marketing.
  • You have the right to transfer your personal data to another data controller. We will not charge for this and will in most cases aim to do this within one month.
  • With some exceptions, you have the right not to be subjected to automated decision-making.
  • You have the right to be notified of a data security breach concerning your personal data.

In most situations we will not rely on your consent as a lawful ground to process your data. If we do however request your consent to the processing of your personal data for a specific purpose, you have the right not to consent or to withdraw your consent later. To withdraw your consent, you should contact Hidden Gem Albion™Limited.

You have the right to complain to the information commissioner. You can do this by contacting the information commissioner’s office directly. Full contact details including a helpline number can be found on the information commissioner’s office website (www.ico.org.uk). That website has further information on your rights and our obligations.

Use of cookies: A cookie is a small text file which is placed onto your computer (or other electronic device) when you access our website. We use cookies and other online tracking devices on this website to:

  • To keep track of the items stored in your shopping basket and take you through the checkout process
  • To recognise you whenever you visit this website (this speeds up your access to the site as you do not have to log on each time)
  • To obtain information about your preferences, online movements and use of the internet
  • To carry out research and statistical analysis to help improve our content, products and services and to help us better understand our visitor/customer requirements and interests
  • To target our marketing and advertising campaigns and those of our partners more effectively by providing interest-based advertisements that are personalised to your interests
  • To make your online experience more efficient and enjoyable.

The information that we obtain from our use of cookies will not usually contain your personal data. Although we may obtain information about your computer [or other electronic device] such as your ip address, your browser and/or other internet log information, this will not usually identify you personally. In certain circumstances we may collect personal information about you – but only where you voluntarily provide it (e.g. by completing an online form) or where you purchase goods or services from us.

We will need your consent in order to use cookies on this website unless the cookie is necessary for us to provide you with a service you have requested such as to enable you to put items in your shopping basket and use our check-out process.

Consent: There is a notice on our home page which describes ‘we use cookies’ and which also provides a link to our privacy policy. If you use this website after this notification has been displayed to you we will assume that you consent to our use of cookies for the purposes described in this privacy policy.

Third-party cookies: We work with third-party suppliers who may also set cookies on our website, for example e.g. Facebook, twitter, YouTube and adobe flash player which we use to display video content. These third-party suppliers are responsible for the cookies they set on our site. If you want further information about these third party cookies please go to the website for the relevant third party.

The table below is designed to provide more information about the cookies we use and why:

How to turn off cookies: If you do not want to accept cookies, you can change your browser settings so that cookies are not accepted. If you do this, please be aware that you may lose some of the functionality of this website. For further information about cookies and how to disable them please go to: www.aboutcookies.org or www.allaboutcookies.org

We may change this privacy policy from time to time. You should check this policy occasionally to ensure you are aware of the most recent version which will apply each time you access this website.